Blogging is a very good technique to make the customers take interest in your products and expand the reach of your business to the target audience. If you are an entrepreneur who is just starting your business and want to have an online presence, you should include blogs in your marketing technique. There are various types of blogs such as personal, professional, educational, travel, fashion, multimedia, news, food, lifestyle, fashion, entertainment etc. To have your own business blogging, you should first select a platform. Next, you should decide on a theme, purchase the domain for the website or blogging, hosting services.

Blogging may conjure the image of a food blog or design blog, but it doesn't have to be limited to creative or personal subjects! adding a blog is an undervalued way to increase your customer acquisition and brand awareness. Essentially, business blogging is a marketing strategy that builds more online visibility. Business blogs are another type of marketing channel, just like direct mail, email marketing, and social media. It's a way to promote business growth via the business website. Blogs aren't just for entrepreneurs or creatives! it doesn't matter what type of business you run, blogging adds value and trust to your services.

Guest blogging, on the other side (writing blog posts for other people's websites), started as a great way to improve search engine results but now a mainstream marketing strategy, used by almost all savvy marketers. As said from someone who has written over 5000 blog posts : "not only can guest blogging help brands gather more online followers and long-term customers, but it also can be a great way to network with others in the business world, leading to even better opportunities down the line. ".

And though there is a lot of information on the web about blogging dos and don’ts, tips and tricks, the truth is that most people are only covering half of the field. Some companies blog for the humans, meaning that they are writing directly to their customers and speak and explain as if their only audience is, well, human. But how do your customers find your blog if google isn’t ranking it, or if google doesn’t understand it? some companies go the opposite route and blog for the robots, or google, with keywords in the meta, headings, subheadings and throughout the text – even when it isn’t natural.

5) It Really Works

9 Customer Service Blogs Every Support Pro Should Follow

Customer service is a vital component of every business. It can often mean the difference between long-lasting growth and failure. In today's fast-paced economy, customer service leaders must stay on top of the latest ideas, trends, and technology that are enabling industries across all sectors. Customer service will only become more competitive as customers demand more personalized attention, and barriers to switching between companies are narrowing in many areas. Creating a personalized, engaging, and positive customer experience is just as important as quickly resolving customer complaints. Fortunately, there are plenty of free and insightful resources designed to provide valuable information to businesses big and small.

Starting a blog can help you connect to new audiences, generate recurring inbound traffic , and promote any products and services while building your brand. Blogging also gives you room to experiment with content, tell customer stories, educate readers, or target key words and phrases to help your website rank higher on google. There are lots of ways to make money blogging , but many entrepreneurs struggle, because it takes time, care, and effort to get it right. Simply publishing a few posts a month isn’t enough to regularly bring traffic to your site. That’s why we’re going to take a close look at 15 blog examples.

Trust is a key component of any business transaction. If a potential customer doesn’t trust your company or your product, they will simply not make a purchase. Even though it’s not the only way to build trust with customers, a blog is a wonderful avenue where you can strengthen customer trust over time. Offering high-quality blog articles that are relevant to your audience lets them know that you care about them, you understand their pain points, and that you are transparent about your products and services. There is data to support this claim as well. An estimated 68% of readers feel that blogs help to add credibility to a website (source: komarketing ).

Sprout content, an industry leader in “the business of conversation”, offers the following reasons for businesses to incorporate blog marketing: blogs use simple platforms that allow for connecting with and sharing timely and meaningful information for a direct information channel to customers. Search engine optimization (seo): search engines reward valuable content that is regularly published. Companies do not need the services of a webmaster to implement blog marketing because of the development of revolutionary blogging platforms like wordpress and hubspot. Businesses that blog can accumulate up to 60% more customers a blog is the purpose for all content marketing goals. Businesses can use their blog’s content on facebook, twitter, linkedin, and for ebooks and email newsletters or anywhere they distribute content.