When starting your podcast career, many people stress over whether they should build their own audience or start by guest podcasting. What is one benefit of being a guest and reaching someone else’s audience over building your own as a podcast host?
to help you make the right choice from the start with podcasting, we asked business leaders and marketing experts this question for what they think are the best benefits.
From gaining instant credibility to increasing brand awareness, there are several recommendations that may help get you started on the right track. Here are seven benefits these professionals have seen work well for them from guest podcasting.
There was a time when running and marketing a business was a straightforward endeavor. However, today’s technologies and the perpetually changing marketing landscape demand more adaptability. The benefits of starting a podcast are one such example. Businesses that want to stand out and succeed shouldn’t be content with conventional promotion methods. Take blogs, for example. They were once considered an avenue for expression and creativity. But they are now part of almost every small business marketing strategy. And podcasts are heading in the same direction. If you’re intimidated by the idea of starting your own podcast, you’re not alone. https://7sl.s3-web.jp-tok.cloud-object-storage.appdomain.cloud/bestbusinessideas/
Podcasts are comforting and entertaining, and here are 5 benefits of podcast creation and marketing that you should know about! the podcast market boomed during the pandemic; ever since then, a podcast has existed for almost every topic and theme! coming across ranveer allahbadia or any other podcasts while scrolling through youtube shorts or instagram reels, has tempted me at least once to try podcasting. However, starting a podcast requires you to develop a certain set of skills such as time management and clear public speaking to maintain the engagement rate with the audience. Podcasts (apart from music) become a great saviour when you want to perform a task while listening to something or to fritter away time.https://7sl.s3-web.jp-tok.cloud-object-storage.appdomain.cloud/bestbusinessideas/
1. Expand Your Audience
Have you ever considered video podcasting? turn your audio podcast into a video podcast to reach a new audience and boost customer engagement. Did you hear? youtube is expanding into podcasting. It is no surprise, as video is the most consumed form of content.
But the jury’s out on that one, and although a video of your interview will bring some interest, if you are the only one talking, you might want to stick to audio. Unless you are taking your audience on a journey that provides visual aids or other interesting visual content. Consider where and how your audience is consuming your content before making a decision.
Podcasting provides an opportunity to network and collaborate with other businesses and entrepreneurs. By featuring them as guests on your podcast, you can build relationships and expand your network. Additionally, featuring guests can provide new insights and perspectives to your audience. Reid hoffman, co-founder of linkedin, successfully leveraged guest interviews in his podcast, “masters of scale. ” the podcast features interviews with successful entrepreneurs and business leaders, discussing topics related to scaling and growing a business. Through these interviews, hoffman has established the podcast as a go-to resource for entrepreneurs looking to scale their businesses, building a loyal following of listeners who value the diverse perspectives provided by the guests.
Almost 60% of all us consumers older than 12 listen to podcasts. Many people might even pick podcasts over other forms of content and might prefer listening to a 40 minute show rather than reading a long blog post or watching a video about the same topic. As with any form of organic marketing, it is important to note that starting a podcast will not make you famous overnight. However, podcasts allow you to expand your audience reach and even be discovered by people who have not had the chance to consume your content in other ways.
Podcasting is truly one of the best ways to establish yourself as an expert in any topic these days. Using your podcast to share your best tips and advice in your niche shows people that you know what you’re talking about. This helps you become an authority figure on that topic. People will know that they can turn to you for valuable advice or information that they can trust because you used your podcast to showcase that expertise.
Consistently podcasting about a topic establishes you as an authority on the subject. Whether your podcast is solo with just yourself talking or you bring on guests on the show, running a podcast helps you build your brand authority within your industry. For example, when i started my podcast in the climate change space, i had no network or particular expertise in that subject matter. But after i started my podcast, climage changepreneurs , i began getting requests from individuals who were looking to learn more about the topic. They would reach out to me for advice. When you publish a podcast episode regularly, you constantly reinforce the fact that you or your company is the leading authority within your niche.