Custom die cutting is a versatile embellishment technique used in wine label printing to create unique, non-rectangular shapes and patterns, adding a distinctive touch to the packaging.
This technique uses specially designed dies - sharp, steel blades formed into a specific shape - to cut through the label material. Process: the custom die-cut process typically involves preparing a digital design of the desired label shape, which is then converted into a metal die. This die is used to cut the labels from sheets or rolls of label material, resulting in labels that match the unique shape of the die.
There’s a lot to think about when you sit down to design a wine label, and it can be overwhelming to tackle everything at once. So let’s break down each component of retail packaging design for wine: front label: the front label is the most visible, and it’s where sellers use different design and branding elements to catch the eye of potential buyers. You’ll include the wine’s name, the winery’s logo, and usually an artistic element. Back label: this part of the label gives customers everything they need to know about the wine. It’s where you’ll include its origin, grape varietal, alcoholic content, and tasting notes.
ga-analytics#sendElementsClickEvent">Vintage Wine Label Design (AI)
Winemakers often obsess over every miniscule detail in the vinification process as they bid to create the perfect wine that expresses the majesty of its terroir in devastating fashion. But all those months spent analysing the soil, giving the vines tender loving care and experimenting to the nth degree to arrive at a flawless blend simply go out the window if the label design is not up to scratch. Regardless of what they have been told, people judge a book by its cover and a bad label can kill a new wine’s chances of success.
A wine label needs to grab people’s attention, spark intrigue, communicate a range of important messages and drive purchasing decisions.
According to the faa act, wines containing over 7% alcohol must have the following information: the geographical area in which the fruit was grown. To use an appellation of origin, your wine needs to meet certain production requirements. Also, if your wine label includes any of the following information, you’re required to have an appellation of origin: vintage date type designation of varietal significance semi-generic designation an "estate bottled" claim
before you start designing your wine label, you need to know who you are designing for. Who are your ideal customers? what are their preferences, tastes, and values? what kind of wine do they like and why? how do they choose wine and where do they buy it? these questions will help you figure out your buyer persona and customize your design accordingly. For example, if you are targeting young and adventurous wine drinkers who like to try new things, you might want to use bright colors, funky fonts, and awesome graphics that grab their attention and reflect their style.
Using labels to tell a story is another trend in label design. With front and back labels, there is space to discuss the wine or beverage or share the story behind the brand. When designing a wine label, it’s important to consider these trends to create a distinctive and eye-catching product. To make your wine label unique , use foil, textures, special cuts, and storytelling in a competitive market.