Unlike many other products that are instantly recognizable by their branding, most people don’t take enough of an interest in wine to have a particular brand they go back to time after time. That’s why label design is one of the most important marketing tools wine manufacturers have available to them.
From classic, elegant designs to those that bring some humor to a sometimes snooty industry, wine labels are there to catch our attention. Wine labels symbolize many things: flavor, variety, and even the situation for which a particular bottle is suited. Most importantly, they convey a mood to grab the winemaker’s target market.
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Designing your wine label is an artful endeavor that brings your brand's narrative to life. A well-crafted label combines the right shape, font, color, and imagery to captivate your target audience. The perfect label design is a symphony of color , shape, typography , and imagery, each aspect carefully chosen to enhance the bottle's form and convey the essence of the brand. It's about striking a balance where the label's shape aligns with the bottle's curves, where the choice of font and color scheme work in tandem. In essence, the most effective wine labels are those that seamlessly integrate all of these elements, creating a compelling visual narrative that resonates with consumers and aligns with the brand’s identity.
To set up and print your labels, head over to our templates page and search for your label size. You can search by shape, size, or item number. All item numbers begin with sl. Next, download your preferred template format. We offer free downloadable template options with adobe pdf or microsoft word. You can also choose our free design software by clicking on the "design now" tab. From here, you're ready to start designing and formatting your labels. Note: if you’re looking to print more than one design on a sheet, you’ll need to do this using one of our microsoft word or pdf templates.
Using our proprietary labelmaker pro tool, designing your own label from scratch is easier than every. Add your own text and photos, or choose from our library of images and graphics. We offer a broad selection of font choices, and your label can be sized to whatever dimensions you provide. You can even upload your own finished label design if you'd prefer to use your own design software. Once you've received your custom wine labels, see the following guides: if using a previously labeled wine bottle, proceed to our how to remove wine labels guide. When you're ready to apply your labels, see our how to apply wine labels guide.