Growing your email list
Even if you’ve already got a long email list for clients and prospects, you should never stop adding to it. Especially since it’s not nearly as hard as it sounds. For example, make sure that your list is always passively growing with a sign-up feature on your website . Subscription forms should be on your home page, blog page, and anywhere else you can fit it in without taking away from more important content. One huge lesson i’ve learned about email marketing is this: it’s not the size of your email list that matters. It’s the quality of that email list. Focus on quality over quantity. A strong business
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Business growth using email
Tracking the performance of your marketing on any channel where you invest time and money is essential, but obsessing over metrics is also an easy way to get distracted. Instead, think about aiming for “green light benchmarks,” a concept created by ramit sethi. Once you’ve reached a certain threshold, you can give yourself the “green light”move on to something else for a bit—there are always bigger fish to fry when growing a business. Sanocki recommends the following benchmarks for most of its promotional and lifecycle email campaigns. Despite the rise of branded social media content and sms text offers, email marketing remains an effective way for businesses to increase
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