Business growth using email
by Emailer 007
Tracking the performance of your marketing on any channel where you invest time and money is essential, but obsessing over metrics is also an easy way to get distracted. Instead, think about aiming for “green light benchmarks,” a concept created by ramit sethi. Once you’ve reached a certain threshold, you can give yourself the “green light”move on to something else for a bit—there are always bigger fish to fry when growing a business. Sanocki recommends the following benchmarks for most of its promotional and lifecycle email campaigns.
Despite the rise of branded social media content and sms text offers, email marketing remains an effective way for businesses to increase their customer base and build customer loyalty. With the right tools and tips, email marketing is quick to set up, easy to use, and can help you achieve your marketing goals. In this lesson, we’ll explore the benefits of email marketing, and dive into some popular email marketing tools and features.
With blogging, content marketing, social media marketing, and email marketing, how do you know what to focus on...if you want an easy way to grow your business, then email marketing is your ticket. Having an email list allows you to direct the conversation about your business to a more personal level – the visitor’s in-box.
It is easy to create and track an email marketing campaign , which makes it affordable for small businesses. You can, for example, add a newsletter subscription option to your website. As people subscribe, you can send newsletters to a growing audience. You can also refer customers to the newsletter from their social media profiles.
What is Email Marketing?
Email marketing is a highly effective digital marketing strategy. Effective email marketing converts prospects into customers, and turns one-time buyers into regular customers and raving fans. Email marketing has been around forever, and for good reason. It’s the most direct and effective way to connect with your customers, nurturing them, and turning them into customers, consistently winning over all other marketing channels.
According to the 2022 e-marketing benchmark report, there are two time slots with the highest open rates you can target and one that will not work: the campaign monitor’s 2020 e-marketing benchmark report states that Monday is the day with the highest open rate. For your second wave, we suggest Tuesday or Wednesday, which have the second highest open rate.
Why Email Marketing is Important
Email remains the primary driver of customer retention and acquisition for small and medium-sized businesses. There may be a lot of talk about social media, and likes, shares, and tweets, but that doesn’t mean that email marketing is becoming less valuable. The research results of this study show that email marketing is at the top of the table compared to organic search, paid search, and social media when it comes to customer acquisition and retention.
SEO is a great way to attract new visitors to your opt in pages, this allows you to attract free organic search engine rankings by ranking in the search engines for keywords that your visitors search for. You can read more about this by clicking here
Segmentation is one of the most important aspects of any marketing campaign, according to email marketers. Do you have any idea why it is so valuable? because segmenting your database allows you to develop campaigns that are more personalized to your audience. The following basic example will help us better understand how segmentation works: let’s say we'd like to host a networking event for small business owners within a 10-mile radius.
Email automation is a marketing strategy that allows you to reach your target audience and send them the right message at the right time. The main advantage of using automation tools for email marketing campaigns is that they help you save time on performing simpler, repetitive tasks and focus on other important tasks, such as answering customer inquiries.
The beauty of email marketing is its versatility. Your ultimate goal will likely be to increase revenue, as this’s crucial to helping you scale and grow. Email can certainly help you achieve this goal in many ways: by sharing important information: you may have an important event coming up, an exciting new product, or even an updated privacy policy. Whenever you have important information that you need to share with your audience, email is free, fast, and discreet for your subscribers.
The best time to send a marketing email is between 9 and 11 a.m., based on various analyses. The next best time that also works well is between 1 and 2 a.m., since most consumers have their lunch break at that time, so they are more likely to check their emails.