When it comes to custom wine label design, your options are nearly endless.
From foil stamping labels, to graphic labels, and type and color schemes ranging from elegant and subdued to colorful and bold. Below we are exploring the top four ways to make your wine jump off the shelf and into your customers shopping cart. Keep consumers in mind
the consumers who enjoy your wine are your biggest inspiration when it comes to wine label design. Why do wine drinkers enjoy your brand? how do consumers feel when they see your wine on the shelf? these types of personalizations help create custom wine labels that reflect not only your brand, but your supporters.
How to design a wine label: the ultimate guide
Ask someone the kind of wine he prefers and he may or may not be able to describe it; ask someone what kind of wine label he (or she) likes and you’re guaranteed to get a reply. From occasional imbibers to serious oenophiles, just about every wine drinker i know cares about labels—and even employs them as a buying guide.
For example, my friend robert likes labels with silver type but won’t buy a bottle if there are “snakes, frogs or shoes” as part of the design, no matter how good the wine inside may be. A wine label with wide appeal is a winery’s single greatest sales tool.
November 11, 2014 by richard shannon marketing for a wine label might seem like a pretty easy task. Step one, create a delicious wine. Step two, give to thirsty customers. Unfortunately, every other winery and winemaker has the same idea. The wine market is highly saturated with competition ranging from boutique operations all the way to giant corporations. To market your wine, you’ll need to focus on a few things. Understand your customer first and foremost, you must understand who you are selling to. A lot of different types of people drink wine. Not all of them are your customers. The quickest way to fail is to try to sell to everybody.
The two most important things to consider when designing any label, but particularly a wine label, are the product and its target audience.