Here are some tips to consider from patti britton of britton design:
theme / story
first of all, is your theme or story coming across with a good impression? if not, maybe it’s time to hire a wine package designer. That designer should be able to uncover your story and communicate it clearly.
Galante vineyards in carmel valley is a 700-acre cattle ranch that once had outdoor garden roses. So that definitely conveyed a western theme. I had a saddlemaker carve out a leather rose border, scanned it and then foil stamped and embossed silver conchos for the label corners. Now the design tells the story.
View in gallery the oggau estate is an austrian winery that has given its wine more than just a flavor, but a personality… nine of them, to be exact. The gut oggau portrait wines were designed by jung von matt to give each oggau wine label its own unique signature. Jung von matt explains: “just like every man, every wine has its own individual character ranging from young to mature, from playful to complex. We assigned a face, a story, and a name to these different attributes. Eventually, this led to a typical family clan with grandparents, parents, and children.
Please click save favorites before adding more liked designs fresh, clean & modern wine label the brief was for a re-design of the brand aesthetic in order to allow for a more consistent and recognisable wine offering, whilst still ensuring that each varietal and vintage had a unique identifier. The brand is a unique australian wine brand built on the belief that “wine ain’t that serious” and with a goal of making the wine experience approachable. This concept uses geometric shapes in a nested composition, and by changing the placement of the nested shapes and patterns, along with colours for each varietal, this would ensure that each varietal would have a unique identifier, yet still fit in with the brand aesthetic.
Wine label materials and production —
When it comes to designing and printing custom wine labels, one of the most important factors to consider is the material you choose. At snap print solutions, we offer a variety of options, including paper, vinyl, and synthetic materials, each with its unique advantages. For example, if you want durable and waterproof labels that can withstand exposure to water and sunlight, vinyl is a great choice.
If you want sleek and sophisticated labels, use embossed paper with our embossing services that will make your wine bottle stand out.
Winery brand identity —
Make sure your winery logo is well-designed and legible. Perhaps the logo requires minor revisions or a complete makeover. When making a change, always start with a lettering study using various fonts to garner inspiration. Adding hand lettering to your logo gives it a more exclusive feel, as no one else owns your identity. It’s well worth the money to hire a lettering artist that specializes in branding. Your winery’s logo becomes the brand identity, which will be used on all printed materials, including shippers, stationery, shopping bags, glasses, brochures, website and of course your wine bottles.
Any designer might default to trying to depict a product in its most desirable and flawless state, but an experienced product label designer knows that it’s essential to honestly represent a product. Your design is supposed to tell your product’s story, not fabricate a misleading fable. The imagery and messaging on your label should be, to the best of your ability, an accurate representation of what consumers will find inside of the packaging. This need for honesty is especially true when design food labels or any other products people will consume or use for their body. You know your product best, so make sure your design properly represents what you sell and how it should make customers feel.
When it comes to wine packaging design, that small stretch of paper on glass is seen as a blank canvas by some of today’s greatest designers. It is a space for both art and communication, a place where a designer can tell a story to a prospective buyer of fine wine. These 30 amazing wine packaging designs are amongst the best in the world, a complimentary list to 30 wine label designs we published in 2009. Together, these 60 wines represent the most creative and unique wine packaging designs on the market today.
A good designer can bring your ideas into life. A better designer understands branding, listens to client’s ideas and combines it with creativity to make something better than the client had imagined. Many firms feel frustrated when they see a gap between the finished work and what they actually had hoped for. I admit that it is tough to find the right partner. However, it is also very crucial for marketers to create a proper brief to ensure that there is a clear communication. Let’s assume that a wine producer needs new wine labels. Here is an outline of a brief that would ease the process:.