Once i was travelling to chile to visit a friend of mine.
Obviously there everyone knows about the good wine (and pisco, but this is a different story) so we went into a small discussion with her family about this magical drink. Not being a wine guru, i mentioned a couple of grape sorts that i fancy, while her dad was going and going on about the harvests, years and awards…
that was the moment i realized, i am not only a wine newbie but also a hopeless victim of marketing — as i select the wine by its etiquette.
What about the back of your wine label?
Custom wine labels are incredibly important in the competitive wine industry. According to npr, people are more likely to prefer the taste of a wine if they are attracted to the product label.
The same goes for the price—people have been shown to enjoy the taste of the wine more if they think they’re drinking a high-end bottle of wine versus an inexpensive bottle of wine. With this information in mind, you may be wondering how you can make your wine label look appealing, creative, and expensive. Thankfully, we can take a few hints from the top 5 best-selling wines in the world!.
So your wine labels have arrived - you are very excited! now let's apply them.
Wine label design is very personal – every wine brand has a unique story to tell. Often, this has meant that everyone was designing by the ‘seat of their pants’ with no science behind the decisions and no validation of what works. Now, thanks to a december 2015 report by nielsen, we have actual customer data to give us insight into what catches the eye (*and perhaps, why). This great research paper has comments and insights from individuals, but also scientific data that shows where the human eye goes on the shelf, and how long it stays there. This behavior can change over time, so this study will be repeated in the future, but for now, this data is a golden opportunity to put some science behind the highly emotional process of wine label design.
Good design is crucial, to the point now where it’s a moot point. Of course it’s important. No one sets out to emblaze their wine bottle with a label that they don’t think is worthy. But sometimes good design alone is not enough. So if it’s not just design, what else is there in the ‘first-impressions last’ world of the bottle shop? the answer lies in the label itself. The stock, the print, the embellishments, they matter, and they all make a difference. Picture two labels side by side with the same great design. Now imagine one is a standard print, nothing fancy – just ink on paper – whereas the one next to it utilises some strategic embossing, some carefully placed foiling, some artfully applied spot gloss varnish and custom die-cutting.