Easily find seo related issues on your website and get actionable data to fix them before they become a problem.
Learn how to set your website up for seo success, and get to grips with the four main facets of seo.
Links - links from other websites play a key role in determining the ranking of a site in google and other search engines. The reason being, a link can be seen as a vote of quality from other websites, since website owners are unlikely to link to other sites that are of poor quality. Sites that acquire links from many other sites gain authority (called "pagerank" in google) in the eyes of search engines, especially if the sites that are linking to them are themselves authoritative. Content - in addition to looking at links, search engines also analyze the content of a webpage to determine if it would be relevant for any given search query.
1. Do keyword research and use relevant terms
Keywords are your gateway to reaching users via search engines.
You can get started with keyword research by using these best practices to guide your research:
focus on long-tail keywords: at three to four words, long-tail keywords bring more qualified traffic to your site. While long-tail keywords get fewer searches, they’re less competitive, making them easier to rank than short-tail keywords. Target relevant keywords: just because you can rank for a keyword doesn’t mean you should target it. If you want to drive impactful results from seo, like a new sale, focus your efforts on keywords relevant to your audience and business’s offerings.
“strike while the iron is hot” applies to news like nothing else. You have to act quickly, or other sites will report first and steal your audience. Be fast when writing your articles, and be even faster when optimizing them! fortunately, if you need keywords for a news website, webceo’s keyword research tool is a solid choice both in terms of speed and quality. Find high-ranking keywords for your news articles: sign up free keywords are to be placed in: page titles. And since they are titles of news articles, they need to be eye-catching, clickable and contain power words. Fortunately, this niche thrives on clickbait titles, so you have a lot of room for maneuver.
Keyword research is usually the first step of any legit seo strategy. And one of the best ways to find keywords that your target customers search for? google suggest. Start typing a keyword into google’s search field, and it will populate a list of suggestions: these usually make great keywords for seo because they come straight from google. (which means you know that people are actually searching for them. )plus, longer keywords (known as “ long tail keywords ”) tend to be less competitive than “short tail” terms. So even though long tails have relatively low search volume levels, they’re much easier to rank for.
Keyword cannibalization is a term that strategists use when a website has two or more pages competing for the same keywords. More often than not, keyword cannibalization happens because a website is disorganized. Websites with a clear organizational structure have defined places for different types of content. This makes it easier to craft a content strategy and prevent keyword overlaps that lower overall rankings in serps.
There are various places you should be putting keywords in order to make your content as appealing as possible to search engines. The main ones are: subheadings near the start of content (ideally in the first paragraph) calls to action (where you tell potential clients what you’d like them to do next) title tags & meta descriptions (which appear in google search results, rather than on the page) image alt text (invisible on the page but readable to google) placing keywords in these places helps to clearly signal to search engines what a page is about, giving you much more chance of ranking for those keywords.