Optimizing images for seo is a great way to improve the visibility of your website in search engines. You can take several steps to ensure that your images are seo-friendly and help boost your seo performance.
Make sure that you give each image an appropriate file name. It should include keywords related to the content of the image. This will help search engines identify the image’s content, which can lead to better visibility on the serps. Reduce the size of your images before you upload them to your website. Larger file sizes can slow your page down, negatively affecting seo performance.
7. Internal and external links
Although dr correlates with google rankings pretty well, it doesn’t do this as well as ahrefs’ url rating (ur).
Ur is a measure of an individual page’s backlink profile on a 100-point scale. Ur considers both internal and external links and “nofollow” attributes when calculating the ur score, following the same principles as google’s pagerank. Therefore, benchmarking ur can help you understand how well an individual page can rank on the search engine results pages (serps).
“the most common website structure is that of an inverted pyramid: the homepage sits on top, and underneath a handful of top-level service pages, with additional pages to sit under that to provide more detail,” says digital 22 ‘s tiffany kalus. “for example: home digital marketing services seo / ppc / social media etc. ”“search engines use the hierarchy of a website to get an understanding of the importance of a page. A sensible hierarchy also helps users find their way around a website and makes breadcrumbs easier to implement, which is also beneficial for seo. ”ryan guina of little king media explains: “ideally, your site structure will look like a pyramid or an organizational chart, with your home page serving as the tip of the pyramid and gradually widening as your content structure becomes more specific.
I’m a big fan of content partnerships. Why? because it makes your content promotion twice as powerful. Think about it: when you publish something on your site, you send as many people as you can to your post. But you’re only one person (or company). So your reach is pretty limited. But when you partner with someone else, both of you send people to your new content: which doubles the number of eyeballs, links and social media shares that you get. For example, last year i partnered with buzzsumo to create this content marketing study. And because we both promoted it to our respective audiences, it got a ton of traffic:.
Pagerank is a number scored out of 10 that is given to your website based on inbound and outbound links, and helps search engines to verify how trustworthy your site is. Linking between sites allows " link juice " to be carried through, so if your site is linked to by a site with a good pagerank, link juice will be carried forward to your site, improving your ranking. While you cannot generally control the inbound links to your site (and google disapproves of link farms and other artificial ways of linking), there are some steps that can be taken to improve your pagerank score.