9. XML Sitemap Optimization
by Admin
Posted on 13-06-2023 08:59 PM
Technical seo audit
we perform a comprehensive seo technical audit to identify and fix your website’s technical seo issues. The audit covers vital checkpoints, including mobile performance, internal link structure, page speed, xml sitemap, indexation, crawl errors, robots. Txt and site architecture. Using the analytics results, we develop short- and long-term solutions to improve your visitors’ website experience and increase your google rankings. Competitor analysis
get a complete overview of your competition’s optimization tactics and determine your conversion opportunities.
Our technical seo consultant evaluates your competition’s keyword performance, search engine rankings, social media presence and technical and backlink profile. These processes allow us to create strategies that will provide you with a distinct advantage in your respective niche market.
When we talk about technical seo , we’re referring to updates to a website and/or server that you have immediate control over and which have a direct (or sometimes indirect) impact on your web pages' crawlability, indexation, and ultimately, search rankings. This includes components like page titles, title tags, http header responses, xml sitemaps, 301 redirects, and metadata. Technical seo does not include analytics, keyword research, backlink profile development, or social media strategies. In our search experience optimization framework, technical seo is the first step in creating a better search experience. Other seo projects should come after you've guaranteed your site has proper usability.
10. SSL and HTTPS
As an e-commerce business owner, you must know that google has made it mandatory to have https for all sites for security purposes. For this, you must first install an ssl certificate for the overall protection of the website. Ssl certificates don’t have to be a costly deal as there are plenty of places you can find a cheap ssl certificate.
Having an ssl certificate will improve your website ranking and keep all the information between the web server and the site secure. So now is the right time for you to migrate your website from http to https to make security the top priority.
Have you noticed the lock icon in the address bar? well, it’s a sign that this website uses https protocol instead of http. It’s also called ssl – secure sockets layer and it creates a secure encrypted link between a browser and a server. In 2014, google already prioritized https over http and announced that these websites would be given preference. Now it’s 2022, and ssl is not just an advantage but a necessity. Most website builders have this protocol by default. But if you don’t have it, you can install an ssl certificate. Further reading: why is https essential for good seo?.
Useful tools exist to perform technical seo. An initial review for technical aspects of a website can be done in the google search console or the bing webmaster tools. A variety of workable tools are offered on the internet. An overview of 100 different seo tools can be found in the moz blog, for example. Google offers two tools, the page speed testing tool and tool for testing mobile device friendliness, which can be used without logging in to a google account.
Ahrefs webmaster tools (awt) is a free tool that helps you improve your website’s seo performance and get more organic search traffic. Here are a few key features: scan your site for 100+ seo issues see all your backlinks see all the keywords you rank for learn more about awt here: https://www. Youtube. Com/watch?v=iptk-qgrnlc.