Source: blue label packaging
creating a successful can label starts with market research. Yup, it’s not sexy, but it will be the foundation for your brand. Make sure you understand your brand.
Ask yourself, “what is my product? what am i selling? is it an ale? a lager? an ipa? does the beer have some unique ingredient or hop? is it american, german, english, or something else?”
“we think label design is the extension of someone’s brand identity, not just pretty pictures on a can, but a vibe you’re trying to communicate to customers,” says matt tanaka, founder of stout collective, a design-driven creative studio rooted in beer that designed over 500 beer labels last year alone.
Whether you’re selling craft beer or making home brews, custom beer labels are essential. Labels do not only provide essential information about your product. They also serve as the face of your brand. Carve a name for your product by adding beer labels to every bottle you sell. Beer labels are also great for making events feel more personal. Hosting a party? make your friends get into the feel of the party you are hosting with custom labels. Create cut-to-size beer labels customized to line with the theme of your event. Design your labels to emphasize the theme of the event and to entertain guests.
Design your cans bottles label
Dave carpenter oct 30, 2015 - 4 min read
for some homebrewers, personalizing bottles is as much a labor of love as brewing the beer itself. I’ve seen a great number of impressive beer bottle labels that are testaments to the creative skills of the brewers who design them. I am, unfortunately, not one of those brewers (it’s not about disinterest, but rather a dearth of talent). I probably bottle about half the beer i brew, and the vast majority of those bottles receive little more than a few swipes of the sharpie on the crown cap to indicate what’s inside.
Views 25303 by daniel j. Leonard note: this tutorial can be used to make diy labels for just about anything. Wine bottles, cider, soda, pickles… you name it. We just prefer beer. And cider. Also, if you just want to download customizable label templates for printing on your own, skip down to "pre-measured customizable label templates formatted in microsoft word" and then skip down to "printing, cutting, & gluing". ]this tutorial will cover: a) when to use full color or only black & white labels b) front label design i) naming the beer, cider, wine, etc. Ii) selecting an image 2. Free pre-measured customizable label templates formatted in microsoft word.
The Look and Feel of a Great Craft Beer Label
July 21, 2020
23 march 2016 there's been an explosion of inventive and original beer label designs in recent years. Here are some of the best. The label is the beverage bottle's shopfront, where it displays its logo design or handmade cursive fonts in order to attract custom. Wine bottles may get more of the spotlight when it comes to label design, but a recent trend to home breweries and the growing popularity of small run craft beers is opening up a whole new world in beer label design. While companies such as inbev may have the market cornered in terms of big name beers like budweiser, beck's, or stella artois, it's the smaller brew houses – which you may never of heard of until now – that are getting really creative with their label designs.
An article produced by shutter stock asserts that branding for distilleries differs from beer and wine. Manufacturers of packaging and labels strive to make their designs stand out on a crowded shelf. Many are searching for unique experiences, emphasizing value for their money in combination with great customer services. It is, therefore, important that an alcohol brand or company is able to focus heavily on making sure their customers are satisfied. Why? nearly 40% of millennials refer to online reviews and testimonials before purchasing a product. Managing a brand’s footprint helps maintain identity and story. Similarly, through story creation and content syndication, brands can connect and resonate more deeply with their audience long-term.