Digital Marketing Trends 2023
by Admin
Posted on 21-02-2023 12:57 PM
As well as digitally focused marketing trends, there are also some wider trends which will have an impact on how businesses market this year.
SEO
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Constant change is the beauty and the curse of digital marketing. Almost 5 thousand people use google to search for the phrase “digital marketing trends” monthly, according to ahrefs. Many marketers try to predict the future and what will be the top priority in digital marketing in the upcoming year. Here’s what we observed and think will be trending in 2023. Top digital marketing trends (2023):. https://storage.googleapis.com/xsw/Seo-Agencies-Ireland/index.html
Digital platforms are changing rapidly. Just recently facebook announced a drastic change to their algorithm that is causing waves in the industry. It is no longer enough to stay up to date with trends, it’s time to look to what’s coming next. Here are number of trends that we see as emerging that will impact how we reach customers and digital marketing overall.
Let's cut to it: uk businesses today are braving it through tough economic times in 2023, and at startups, it's our mission to offer them all the advice they need to not just survive but continue to grow. One of our top tips? stay on top of digital marketing trends as a form of investment in your own marketing strategy. It is viable to action each of these trends in-house, but do you know what is far easier if you’re a small business owner with limited time? receiving support from dedicated experts who will be aware of these trends as they arise and help put them into action.
1. Using short form, vertical videos
In 2018, cisco declared that by 2022, online videos will make up 82% of all consumer internet traffic. And while we know that video has been a key marketing tool for a while now, it is still developing and evolving further.
Many creators are innovating with shorter form content to meet the needs of viewers who have less time and shorter attention spans. Youtube shorts now has 1. 5 billion monthly active users and sees more than 30 billion daily views, making it a large area of opportunity for businesses to exploit. With so much content out there fighting for the attention of users it is essential that story telling best practices are followed and videos jump straight into the action.
Marketers have measured social content, and short-format videos are on top. When we say, “short format,” we mean videos shot vertically for instagram reels or tiktok that clock in under 60 seconds. Here’s some hard data for the “numbers people”: “ 73% of consumers prefer to watch short-form video to learn about a product or service. ”“ nearly a third (30%) of all short-form videos are watched 81% of the way through. ”actionable advice: use short-form video to tell customers about your product or service and how you solve a problem they face. In other words, why do they need you? give them the “elevator pitch” in the form of a 30-second tiktok and watch your brand awareness skyrocket.
Short-form video has taken the marketing world by storm, and we predict it will carry over in 2023. A staggering 90% of marketers using short-form video will increase or maintain their investment next year, and 1 in 5 marketers plan to leverage short-form video for the first time in 2023. While long-form videos can offer depth and large amounts of information about a product, brand, or services to audiences, both b2c and b2b marketers have learned that getting to the point with short-form videos can actually be much more effective. Not only does it take less bandwidth to create a short-form video, but this type of format aligns well with the fast-paced attention spans of online audiences in a variety of demographics.
Brands will be increasing their focus and marketing spend into social media video marketing in 2023. This digital marketing trend is growing significantly as the power of engaging and shareable content is an opportunity marketers in 2023 cannot miss. Google asserts that an overwhelming majority of online users prefer to watch a product video before making a purchase. To further bolster the reach of social media videos, tiktok and instagram videos are now indexed and appear in search results. Tiktok continues to grow rapidly, with 3 billion downloads to date and over 1 billion active monthly users. Instagram updated its algorithms in 2022 to push more video content to users, and youtube has recently released shorts – a short-form video creation tool – to jostle for social media video supremacy.
First party-data is big news, particularly since the major browsers have moved to block various types of third-party data collection. Due to ad-blocking, browsers with tracking protection and those changing cookie laws, businesses miss out on between 10% and 30% of data from platforms such as google analytics and meta-owned properties. Tools such as tracedock will become more commonplace in 2023 as marketers look to replace lost data and ensure the insight they have allows them to make informed marketing decisions. Tracedock allows first-party data collection, cookieless data collection and server-side transaction tracking and works in parallel with your google analytics and meta activities, enriching the platforms you already use.
We have seen in the previous section that there is a trend to increasing expenditure on business science and data analytics. Artificial intelligence (ai) and in particular, use predictive marketing analytics is increasing. The other trend in this area are increased constraints on use of data due to consumer desire for privacy and governments acting to enforce this. In the eu the digital service act is part of this. In the us, many states have now enacted stronger privacy legislation and this is likely to continue. These laws to protect consumers, can potentially hamper targeting and analysis since they require restrictions on cookies and mobile device ids, as well as less use of other personal signals like ip and email addresses.
One of the most influential digital marketing evolutions in recent and coming years is the shift from third-party data , to first-party data. From 2023 onwards, google announced it is phasing out third-party cookies. This is big news! any business that uses google will lose access to any third party tracking setup, and no longer be able to see what users are doing across the web. Without third-party data many brands will struggle to maintain their targeted ads approach that has been successful over the past few years. The result of this will be a huge shift to first-party data.
It is likely that the above mentioned latest digital marketing trends keep growing in 2023 as well. One big chance that will affect digital marketing in 2023 is saying goodbye to third party cookies. While data collection and online privacy will become more secure, this will set challenges for marketers in the realms of personalization and targeted ads. New methods and marketing tactics have to be invented. Additionally, we will in the near future likely experience a dramatic rise of marketing ai, changes in data privacy, and new seo tactics. The changes also affect your recruitment efforts: you need to acquire the best digital marketing talents to keep up with the future trends.