Content Marketing to Lead Generation Made Simple: Briefly Explained by Usefind.ai
B2B SaaS needs to make a switch from traditional outbound tactics to scale with high-quality leads. Usefind.ai has briefly explained how an enterprise software business can create valuable content and draw prospects.
Inbound content marketing can pull highly qualified leads and convert them into customers.
The target audience of B2B SaaS can learn helpful insights through content marketing. They can educate themselves about products and services before associating with a brand.
Content marketing repeatedly drives leads at lower costs than paid ads. For instance, a blog post published months or years ago can increase leads monthly and can even be repurposed in the long run.
Content marketing can attract and convert leads by addressing pain points of the target audience. A B2B content campaign can include the development of detailed buyer personas that will serve as the foundation for content topics. Direct conversations with customers can help content marketing teams curate content that resonates with what prospects are worried about.
Topic identification for content pieces is not enough. The topic also needs to rank well on Google when the target audience searches for it online. SEO tools can help with the identification of specific keywords and phrases audiences search.
Marketing teams can use data analytics software to map keywords and align content accordingly. They can also optimize titles and headings and write down a meta description for greater visibility and more traffic.
Marketing teams can maximize lead generation with educational blog posts, in-depth guides, and case studies. They can curate SEO-optimized blog posts that answer industry concepts, provide advice, and help the reader in general.
Downloadable in-depth guides such as an industry report can actively help prospects seeking strategic insights. Case studies are also trust-building content pieces that can directly address what’s there in the prospect’s mind and help them envision outcomes.
Marketing teams want the readers to subscribe, download, and contact sales in the end. They want to create content that converts readers into leads. Compelling title tags, short paragraphs, multimedia, and mobile optimization are essential to keep readers interested and the text readable. Content marketing teams can also include clear calls-to-action at the end of the blog post to increase conversion.
Excellent content pieces need to be actively promoted and distributed to amplify lead generation. A company’s social channels should share content effectively and consistently to broaden their reach and grow target audiences. A short teaser, possibly with a slide deck on LinkedIn, can encourage employees to reshare on their personal profiles and grow visibility.
Last but not least, paid advertising can drive traffic faster than organic reach. Analyze the analytics and lead data to learn about content pieces worth spending money on. Promote high-performing content pieces to find B2B SaaS leads through LinkedIn Ads, Google Ads, etc.